global wool innovation

 

blog

 
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  • It's Been a Wild and Wooly Year!

    Hope everyone had a great Holiday season. With 2012 upon us, it’s given me cause to reflect on the past 12 months: what a busy year it’s been! As is always the case, there have been challenges and opportunities within the industry. Wool prices have remained high, even though cotton has come down. But fortunately the demand for wool has remained high, as well, in both Europe and Asia.

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  • Wooly is Bull-y

    Fall is in the air. Bring on the wool! That’s what the clothing market is telling us, at least. Increased wool demand from countries like China, India and Europe indicate worldwide clothing demand is up. And wool prices are strong. With a downturn, consumers put off clothing spending, but now they’re ready to buy again.

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  • Sunshine and Rain: The Wool Industry

    KENTWOOL’s yarn facility is running hard and fast trying to keep up with all the demands of the present market.  Outdoor market leader, Smartwool continues to move aggressively in the rapid waters of our U.S.-led economic recovery while expanding their highly popular apparel lines for hiking, cycling, and skiing.

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  • Kentwool Golf Sock

    Over the past couple of months, life at KENTWOOL has been dominated by the launch of our new KENTWOOL TOUR golf apparel brand, and the world’s best golf socks.  And as part of my own evolution, I’ve spent a lot more time on twitter and Facebook during that critical start-up phase than "blogging”!  But, I’m fired-up by a host of other KENTWOOL corporate initiatives that I want to shed a little light on – so expect to hear more from me (again) on this main KENTWOOL corporate site.

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  • Our Socks Rock!

    February 1st, 2010, was the official lift-off date, and at 2:11 AM that morning we registered our first official sale.  From that moment on, the world’s best golf sock began selling from coast-to-coast – the beauty of e-commerce.

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  • 2010 PGA Show

    As a lifelong entrepreneur, I’m truly excited about our first direct to consumer product and sales effort.  We’re currently featured in Golf World Magazine, and are already getting an extraordinary response from folks across the country.  And, as part of our multi-faceted integrated marketing strategies, I’m personally embracing the new frontier of social media.  What a learning experience!

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  • It's A New Year

    In preparation for the upcoming 2010 PGA Merchandise Show in Orlando, we’ve been working closely with our professional marketing team – creating an arsenal of new corporate marketing tools & infrastructure including the on-line sales website, brand animation, product videos, a fantastic new trade show display and the list goes on. 

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  • Professional Golfers Excited about Launch of Golf Socks

    I had the opportunity to join some of our sponsored professional golfers at the recent LPGA Navistar Tournament in Alabama.  In addition to playing in the Pro-Am, we had the opportunity to meet & engage with almost every professional golfer in the tournament, as well as a lot of new audiences who were "wowed” by the socks – including former NBA star, Charles Barkley, who enthusiastically referred to us as "the sock guys” – a name that we realize may stick!

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  • Look for Emerging KENTWOOL Sub-Brand in Coming Months

    This has been a memorable year for business & industry on a global basis – and the challenges have inspired our team to creatively and proactively pursue exciting new possibilities for our ever-evolving company.

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  • Innovation in Motion

    The BMW Charity Pro-Am was an incredible opportunity for us to showcase our prototype high-tech professional golf socks – which were a hit with professional golfers, celebrities and amateur golfers alike. All 168 Nationwide Tournament players tried out our product, and the reviews and testimonials were pretty amazing.

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  • Kentwool Corporate Update

    Innovation in motion is KENTWOOL'S new corporate-wide tagline and it accurately conveys our culture, and what we've been up to over the past couple of months.
    Since my last blog, KENTWOOL continues to successfully swim upstream in these interesting/challenging economic times. We’re extremely focused on strategic diversification of our product lines and are very encouraged by new opportunities [and promising new customers] – which I’ll look forward to elaborating more on in upcoming communications.

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  • Strategic Initiatives

    In January, I told you that KENTWOOL was "focused on non-stop innovation strategies as we move ahead into 2009"... I wasn't kidding!  More than ever in the midst of this challenging economy, we’re proactively "sharpening our edges” – and developing creative strategies designed to make us more and more competitive in the future.

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