Summer's Hot. Wool's Not.


Merino wool can keep you cool this summer.


It’s the first day of summer, and you know what that means. Pool days, golf rounds and barbecues. Travel, concerts and nights at the ball park.  Longer days, cooler brews and more outdoor time.

It also means rising temperatures. Did you know that when the days heat up, some of wool’s best performance features shine?

Below we’ve laid out the top four reasons why you shouldn’t sweat wearing wool this season:

  1. Temperature Regulating: Simply put, wool responds to changes in your body temperature. This means wool will help keep you cool in the summer and warm in the winter. Pretty sweet for your feet!
  2. Moisture Wicking: It’s summer. It’s humid. We sweat. But when we do, we need that moisture to move quickly to stay comfortable. Wool handles perspiration like a summertime boss, absorbing up to 30% of its weight in moisture before feeling wet. Dry feet are comfortable, cool, blister-free feet, and that’s a real summertime treat.
  3. UV Protecting: Wool absorbs UV radiation, thus offering natural sun protection. This is a great feature for outdoor play, especially when it comes to our merino wool tees and tour standard socks. Let wool be a natural UV-blocking support system to your sunscreen regimen. Every bit of sun protection counts!
  4. Odor Resistant: We’ve likely all experience synthetic, moisture-wicking material that comes with a special, smelly consequence of all that moisture management. Well, not wool. Wool contains naturally anti-microbial properties that prevent bacteria from growing. No bacteria, no odor. So you get all the moisture wicking without the unpleasant smell.

This summer, don’t let the heat get to your feet. Wear KENTWOOL’S performance Merino wool socks, boxers and tees for ultimate comfort in the sun.

Rock the Socks.

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