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Why Wool?

Ultra-Soft Merino Sheep from Australia


Kentwool products are made from superfine Merino Wool which is soft against the skin.

Ordor Resistant property of Merino wool

Naturally Odor Resistant

Wool's natural anti-microbial properties prevent bacteria from growing. No bacteria = no odor.

Temperature control property of wool

Temperature Control

Wool responds to changes in body temperature and thus is able to keep you warm in the winter and cool in the summer.

Perspiration wicking property of wool

Handles Perspiration

Wool can absorb up to 30% of it's weight in moisture before feeling wet.

Durability of Merino Wool

Long-Lasting Durability

Wool has a natural crimp and unbeatable flexibility. As a matter of fact, wool can be bent back on itself 20,000 times without breaking. Cotton on the other hand, can only be bent 3,000 times before breaking.

Sustainability of Merino Wool


Wool is a natural, biodegradable, and renewable fiber, unlike petroleum-based synthetics.

UV Protection of Merino Wool

UV Protection

Merino wool absorbs UV radiation, thus offering natural sun protection.

Merino Wool in Washing Machine

Easy Care

Wool doesn't soil readily and therefore wool products don't need to be washed after every use.

Kentwool uses superwash wool, which means our Merino wool golf socks can be machine washed!

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